We propose propositions based on our research model and discuss relevant lessons to other industries in terms of designing cross-functional creativities, implementing organizational flexibility, and achieving market expansion through operational speed and network partnerships. The case study covers both prior to the COVID-19 and post pandemic world contexts. It also focuses on the model’s response to the Fourth Industrial Revolution opportunities such as the IoT/AI. The research methods include a literature review, an analysis of internal documents, and field interviews with top executives.
It examines how digital technologies influence the ODM business model. Big Data, AI, Supply Chain Technologies), and applying manufacturing capabilities for achieving sustainable competitive outcomes. OEM/ODM Business Model) shows sensing customer requirements, translating them through a fusion complex design lab, digital technologies (e.g. In this paper, we consider the impact of COVID-19 on Korean cosmetics firms.
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